“Apna luck pehen ke chalo”
The tag line seems to be straight out of the mouth of the teleshopping firang dubbed in Hindi and as if the product is some weird locket or something. If that was the case, it was still accepted, but the sadness is this is an advertisement of a vest, this is how they want to position the brand. Positioning, oh I am not sure these guys know what it is, and if they do, I am sure they think the target audience is bunch of stupid, illiterate people. They might be right, India worship celebrities and believe whatever they say, but this is height of lameness even if it increased their sales.
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