This is such a refreshing break where there is a dearth of original, creative and classy advertising age, for a change, a solid big idea backed by perfect execution. No stunt or style or girls drooling over the bike, no madness, no special effects, nothing larger than life. This ad reminds us that nothing inspires like an original narration. In this clutter of ads with celebrity endorsement, this ad comes as a refreshing change.
The power of this ad lies in the exception of not mentioning the technical aspects of the bike but has taken a step forward and talks about the whole experience of riding it. While most of the other ads tries to force them on you by boasting about the style, features and the whole “how good you’ll look while you ride our bike” positioning. It is about you and the bike and the whole feeling of riding it. Cool, hot, stylish, and macho or whatever lesser mortal adjectives you want to be associated with, all looks tiny when you have the option to “Feel like God”.
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